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Dismissed6 February 20253353794

Land And Engine Shed, Rear of Kelloggs Main Site Entrance, Park Road, Stretford, M32 8RB

Planning appeal 3353794 at Land And Engine Shed, Rear of Kelloggs Main Site Entrance, Park Road, Stretford, M32 8RB (Trafford Metropolitan Borough Council) was dismissed on 6 February 2025 by Inspector Graham A, by written representations. The main issue, as the Inspector framed it: the impact of the proposal upon the character and amenity of the area.

1 no. digital display screen located on new proposed office building

Authority
Trafford Metropolitan Borough Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Graham A
Postcode
M32 8RB

Main issues, as the Inspector framed them

  • the impact of the proposal upon the character and amenity of the area

What decided it

The proposed digital display screen would cause significant harm to the character and amenity of the area through its prominence, dominance and visibility over a very great distance, conflicting with Policy JP-P12 and SPD 14 guidance on advertisements.

What the Inspector cited

Development plan policies
Policy JP-P12 of the Places for Everyone PlanSPD 14

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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More decisions in Trafford Metropolitan Borough Council

The authority’s record since 2016 · every decision in 2025

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  5. Allowed16 June 20266005808
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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.