Land And Engine Shed, Rear of Kelloggs Main Site Entrance, Park Road, Stretford, M32 8RB

Authority: Trafford Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Graham A

Main issues, as the Inspector framed them

the impact of the proposal upon the character and amenity of the area

What decided it

The proposed digital display screen would cause significant harm to the character and amenity of the area through its prominence, dominance and visibility over a very great distance, conflicting with Policy JP-P12 and SPD 14 guidance on advertisements.

Plan policies cited: Policy JP-P12 of the Places for Everyone Plan, SPD 14

Read the decision letter on the Inspectorate’s site

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Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
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- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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