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Dismissed20 December 20243354639

364 Mare Street, London, E8 1HR

Planning appeal 3354639 at 364 Mare Street, London, E8 1HR (London Borough of Hackney) was dismissed on 20 December 2024 by Inspector Pearce J, by written representations. The main issue, as the Inspector framed it: The effect on the amenity of the area, with regard to the character and appearance of the Clapton Square Conservation Area.

Temporary building image scaffold shroud screen incorporating an advertisement area for a period of 12 months, comprising an advertising area measuring 7.5m wide x 7m high inset within a 1:1 replica image of the building facade

Authority
London Borough of Hackney
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Pearce J
Postcode
E8 1HR

Main issues, as the Inspector framed them

  • The effect on the amenity of the area, with regard to the character and appearance of the Clapton Square Conservation Area

What decided it

The combined height, size, and position of the large advertisement within the shroud would create an unduly intrusive and visually jarring presence that would fail to preserve the character and appearance of the Clapton Square Conservation Area.

What the Inspector cited

Development plan policies
Policy D4Policy D8Policy HC1Policy LP1Policy LP3Policy LP7

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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More decisions in London Borough of Hackney

The authority’s record since 2016 · every decision in 2024

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.