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Dismissed28 February 20253356004

Land at Caldbeck Rd, Corner of Welton Rd, Bromborough, Wirral, CH62 3PN

Planning appeal 3356004 at Land at Caldbeck Rd, Corner of Welton Rd, Bromborough, Wirral, CH62 3PN (Wirral Metropolitan Borough Council) was dismissed on 28 February 2025 by Inspector Westbrook J, by written representations. The main issue, as the Inspector framed it: The effect of the proposed display unit on the visual amenity of the area around the junction of Caldbeck Road and Welton Road.

the erection and display of a freestanding 6m x 3m LED illuminated display unit

Authority
Wirral Metropolitan Borough Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Westbrook J
Postcode
CH62 3PN

Main issues, as the Inspector framed them

  • The effect of the proposed display unit on the visual amenity of the area around the junction of Caldbeck Road and Welton Road

What decided it

The proposed display unit would be harmful to the visual amenity of the open, landscaped frontages along Caldbeck Road and the prominent stand of mature trees at the junction, which are important design features of the entry to the industrial area.

What the Inspector cited

Development plan policies
Policy SH10Policy WP4

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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More decisions in Wirral

The authority’s record since 2016 · every decision in 2025

  1. Dismissed16 December 20253374385
    Corner of Duke Street and Beckwith Street, Gillbrook, CH41 8BB, Birkenhead, CH41 8BB
  2. Allowed8 December 20253374954
    90 Claughton Road, Birkenhead, CH41 6ES
  3. Dismissed1 December 20253373497
    Land and Buildings on the South Side of Old Hall Road, Bromborough Wirral, CH62 3PE
  4. Dismissed21 November 20253374417
    162 Cleveland Street, CH41 3QQ, Birkenhead, CH41 3QQ
  5. Allowed21 October 20253368354
    Onyx Function Suite, 244-246, Telegraph Road, Heswall , Wirral, CH60 7SG

The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.