328 Chester Road, MANCHESTER, M16 9EZ

Authority: Trafford Metropolitan Borough Council
Appeal type: other · Advert Discontinuance
Procedure: Written Representations
Development: advertisement · Major retail and services
Inspector: Hartley D

Main issues, as the Inspector framed them

Whether the continued use of the site for the display of the advertisement would cause substantial injury to the amenity of the locality

What decided it

The advertisement's high position, size and projection cause it to be experienced as a disproportionate, dominant and prominent addition that detracts significantly from the pleasing architectural appearance and proportions of the host property and the character and appearance of the conservation area, thereby causing substantial injury to the amenity of the locality.

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What an account adds

Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
Then the development plan position, the housing land supply as an Inspector last accepted it, and every appeal decided around the site with its letter.
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