135-137 City Road, Hackney, LONDON, EC1V 1JB

temporary printed decorative scaffold shroud wrap with a 1:1 replica of the building façade with an inset sponsors advertising area measuring 8 x 7 metres

Authority: London Borough of Hackney
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Pankhurst R

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the amenity of the area

What decided it

The size and elevated position of the advertising insets would harm the amenity of the area by obscuring the host building and detracting from the setting of the Grade II listed building opposite, and this harm would not be satisfactorily mitigated by the temporary nature of the proposals or the façade replica design.

Plan policies cited: Policy LP7, Policy LP1, Policy LP3, Policy D4, Policy D8, Policy HC1

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