123-124 Shoreditch High Street and 388 Old Street, LONDON, E1 6JE

an externally illuminated shroud advertisement (12.2m wide x 6.6m high)

Authority: London Borough of Hackney
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Not Applicable
Inspector: Poole S

Main issues, as the Inspector framed them

The effect of the proposed advertisement on visual amenity, with particular regard to the character and appearance of the Shoreditch Conservation Area

What decided it

The fallback position of standard scaffold sheeting without advertising, combined with the temporary nature of the works and the visual benefit of the 1:1 façade image, outweighed concerns about the advertising area's impact on the conservation area.

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