144-148 SHOREDITCH HIGH STREET, HACKNEY, LONDON, E1 6JE

temporary decorative scaffold shroud comprising a 1:1 coloured printed replica image of the building facade with an inset sponsors advertising space measuring 22 x 7 metres

Authority: London Borough of Hackney
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Clark L

Main issues, as the Inspector framed them

The effect of the proposed advertisement on amenity grounds and the visual amenity of the host building and the surrounding area, including the Conservation Area

What decided it

The proposed advertisement would be the dominant feature on the most prominent elevation, resulting in a discordant feature within the street scene that is harmful to the visual amenity of the host building and the character and appearance of the Conservation Area.

Framework references: 212, 213, 214, 215

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