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Dismissed19 May 20253361057

Queens Hotel, Advertising Right, 324 Seven Sisters Road, Hackney, London, N4 2AP

Planning appeal 3361057 at Queens Hotel, Advertising Right, 324 Seven Sisters Road, Hackney, London, N4 2AP (London Borough of Hackney) was dismissed on 19 May 2025 by Inspector Hunter A, by written representations. The main issue, as the Inspector framed it: The effect of the advertisement on amenity.

the “replacement of existing Internally Illuminated advertisement with a smaller LED digital advertisement display

Authority
London Borough of Hackney
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Hunter A
Postcode
N4 2AP

Main issues, as the Inspector framed them

  • The effect of the advertisement on amenity

What decided it

The proposed digital advertisement would be harmful to amenity and the character and appearance of Brownswood Conservation Area due to its considerable size, raised position, and visually intrusive nature of digital display technology, contrary to the duty under section 72(1) of the Planning (Listed Buildings and Conservation Areas) Act 1990.

What the Inspector cited

Development plan policies
Policy HC1Policy D8Policy LP1Policy LP3Policy LP7Policy D4
National Planning Policy Framework
Paragraph 141Paragraph 135

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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