Pavement o/s 205 Lower Clapton Road, London, E5 8EG

Proposed Free-Standing Advertising Council Information Panel with 2no. digital displays, one either side. Display dimensions are H 1635mm x W 924mm. Displays to portray static images that change every 10 seconds

Authority: London Borough of Hackney
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Minor retail and services
Inspector: Parker R

Main issues, as the Inspector framed them

The effect of the proposal on the visual amenity of the area, including the Clapton Pond Conservation Area and the adjacent Locally Listed Building
Public safety

What decided it

The existing visual clutter and commercial character of the street scene, combined with conditions controlling the advertisement's brightness and image display, meant the proposal would not harm amenity or public safety.

Plan policies cited: Policy D3, Policy HC1, Policy LP1, Policy LP3, Policy LP4, Policy LP7, Policy D8, Policy T2, Policy PP1, Policy LP42

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