Pavement Adjacent To 156 Cross Street, Sale, M33 7AQ

Installation of 1No. BT Street Hub Unit and associated advertisement panels on either side of the unit

Authority: Trafford Metropolitan Borough Council
Appeal type: minor · Planning Appeal
Procedure: Written Representations
Development: telecoms · Other minor developments
Inspector: Harding C

Main issues, as the Inspector framed them

Appeal A: the effect of the proposal on the character and appearance of the area
Appeal B: the effect of the advertisement on the amenity of the area

What decided it

The substantial height, notable width and imposing appearance of the proposed hub, combined with its proximity to an existing digital advertisement hub, would cause unacceptable harm to the character and appearance of the area that cannot be justified by the public benefits offered.

Framework references: 119

Plan policies cited: Policy JP-P1 of the Places for Everyone Joint Development Plan (2024)

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