26 Old Chester Road, Higher Bebington, CH63 7LQ

for the erection of a D6 digital advertisement

Authority: Wirral Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Minor offices/R&D/light industry
Inspector: Vo K

Main issues, as the Inspector framed them

The effect of the advertisement on amenity

What decided it

The advertisement would appear as a minor complementary feature within a site already characterised by extensive signage and illumination, and conditions could adequately control its brightness and display content to prevent amenity harm.

Plan policies cited: Policy WS 6, Policy WS 7, Policy WD 10

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