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Planning appeal decision

Allowed4 September 20253368709

26 Old Chester Road, Higher Bebington, CH63 7LQ

Planning appeal 3368709 at 26 Old Chester Road, Higher Bebington, CH63 7LQ (Wirral Metropolitan Borough Council) was allowed on 4 September 2025 by Inspector Vo K, by written representations. The main issue, as the Inspector framed it: The effect of the advertisement on amenity.

for the erection of a D6 digital advertisement

Authority
Wirral Metropolitan Borough Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Minor offices/R&D/light industry
Inspector
Vo K
Postcode
CH63 7LQ

Main issues, as the Inspector framed them

  • The effect of the advertisement on amenity

What decided it

The advertisement would appear as a minor complementary feature within a site already characterised by extensive signage and illumination, and conditions could adequately control its brightness and display content to prevent amenity harm.

What the Inspector cited

Development plan policies
Policy WS 6Policy WS 7Policy WD 10

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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More decisions in Wirral

The authority’s record since 2016 · every decision in 2025

  1. Dismissed16 December 20253374385
    Corner of Duke Street and Beckwith Street, Gillbrook, CH41 8BB, Birkenhead, CH41 8BB
  2. Allowed8 December 20253374954
    90 Claughton Road, Birkenhead, CH41 6ES
  3. Dismissed1 December 20253373497
    Land and Buildings on the South Side of Old Hall Road, Bromborough Wirral, CH62 3PE
  4. Dismissed21 November 20253374417
    162 Cleveland Street, CH41 3QQ, Birkenhead, CH41 3QQ
  5. Allowed21 October 20253368354
    Onyx Function Suite, 244-246, Telegraph Road, Heswall , Wirral, CH60 7SG

The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.