14 Cross Street, SALE, M33 7AE

the “replacement of existing Perspex portrait sign 1.2m wide x 3.6m tall, with a portrait internally illuminated LED digital display 1.92m wide 2.8m tall

Authority: Trafford Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Vo K

Main issues, as the Inspector framed them

The effect of the advertisement on amenity

What decided it

The modest scale, simple design, and subordinate appearance of the digital display within the existing street scene, combined with conditions controlling illumination and display content, rendered it acceptable in amenity terms.

Plan policies cited: Policy JP-P1 of the Places for Everyone Joint Development Plan Document 2024

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