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Planning appeal decision

Allowed15 January 20263370579

Haymarket House, 28-29 Haymarket , London, SW1Y 4RX

Planning appeal 3370579 at Haymarket House, 28-29 Haymarket , London, SW1Y 4RX (City of Westminster Council) was allowed on 15 January 2026 by Inspector Lancaster K, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on the visual amenity of the area.

2 externally illuminated static banner advertisements, set within a replica 1:1 scaffold shroud of the existing façades measuring 19m x 7m (landscape) fixed to the Haymarket elevation and 24.7m x 4.6m (landscape) fixed to the Coventry Street elevation, all located above fascia level

Authority
City of Westminster Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Minor retail and services
Inspector
Lancaster K
Postcode
SW1Y 4RX

Main issues, as the Inspector framed them

  • The effect of the proposed advertisement on the visual amenity of the area

What decided it

The temporary nature of the proposal and the fact that the printed image would replicate the building's architectural detailing, ensuring heritage character remains visually appreciable during works, meant the advertisement would not harm amenity or the character of the conservation area.

What the Inspector cited

Development plan policies
Policy 43(G)Policy 38Policy 39

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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