Haymarket House, 28-29 Haymarket , London, SW1Y 4RX

2 externally illuminated static banner advertisements, set within a replica 1:1 scaffold shroud of the existing façades measuring 19m x 7m (landscape) fixed to the Haymarket elevation and 24.7m x 4.6m (landscape) fixed to the Coventry Street elevation, all located above fascia level

Authority: City of Westminster Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Minor retail and services
Inspector: Lancaster K

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the visual amenity of the area

What decided it

The temporary nature of the proposal and the fact that the printed image would replicate the building's architectural detailing, ensuring heritage character remains visually appreciable during works, meant the advertisement would not harm amenity or the character of the conservation area.

Plan policies cited: Policy 43(G), Policy 38, Policy 39

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