38 Moor Street, Congleton, CW12 1QH

the erection of a D48 illuminated advertising display

Authority: Cheshire East
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Mee K

Main issues, as the Inspector framed them

The effect of the proposal on amenity

What decided it

The scale, positioning, illumination and display of changing images of the proposed advertisement would cause significant harm to amenity in a location characterised by domestic-scale buildings with small-scale signage.

Framework references: 141

Plan policies cited: Policy GEN3 of the Site Allocations and Development Policies Document (December 2022), Policy SD1 of the Cheshire East Local Plan Strategy 2010-2030 (July 2017), Policy SD2 of the Cheshire East Local Plan Strategy 2010-2030 (July 2017), Policy SE1 of the Cheshire East Local Plan Strategy 2010-2030 (July 2017)

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