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Planning appeal decision

Allowed24 March 20263372410

TELEPHONE CALL BOX O/S, 15-17 LONG ACRE, LONDON, WC2E 9PE

the display of internally illuminated LCD screen in communication hub measuring 167cm x 93.5cm

Authority
City of Westminster Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Morrison A

Main issues, as the Inspector framed them

  • The effect of the proposed advertisement on the amenity of the area, including the setting of the nearby Covent Garden Conservation Area

What decided it

The imposition of conditions controlling luminance, image types, refresh rates and transition methods would ensure the proposal would not appear obtrusive within its neighbourhood and would comply with policy requirements for advertisements to be sensitively designed.

Plan policies cited: Policy 38, Policy 39, Policy 40, Policy 43

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every other appeal around it, with the full reasoning summary, the letter held on file, and the case law it applies.