Town Planner Pro
Free trial
Search appeal decisions

Planning appeal decision

Allowed24 March 20263372410

Telephone Call Box O/S, 15-17 Long Acre, London, WC2E 9PE

Planning appeal 3372410 at Telephone Call Box O/S, 15-17 Long Acre, London, WC2E 9PE (City of Westminster Council) was allowed on 24 March 2026 by Inspector Morrison A, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on the amenity of the area, including the setting of the nearby Covent Garden Conservation Area.

the display of internally illuminated LCD screen in communication hub measuring 167cm x 93.5cm

Authority
City of Westminster Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Morrison A
Postcode
WC2E 9PE

Main issues, as the Inspector framed them

  • The effect of the proposed advertisement on the amenity of the area, including the setting of the nearby Covent Garden Conservation Area

What decided it

The imposition of conditions controlling luminance, image types, refresh rates and transition methods would ensure the proposal would not appear obtrusive within its neighbourhood and would comply with policy requirements for advertisements to be sensitively designed.

What the Inspector cited

Development plan policies
Policy 38Policy 39Policy 40Policy 43

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

Town Planner Pro holds this letter. The Appeals plan opens it and every other letter we hold, all of them searchable, with the main issues and what decided each case picked out. We do not show letters on the free site because they carry people’s names and addresses.

Appeals plan, £15 a month

With an account

What an account adds to this decision

At least 854 other decided appeals within two kilometres of this site. In the app every dot opens its decision, and its letter wherever one was published, and you can draw your own site to see what has been decided around it.AllowedDismissedSplitThis decision
An appeal decision in the app, with the main issues, policies and judgments cited picked out beside the letter
Every letter, there to read. We pick out the main issues, the policies and the judgments cited, so you can work through the letter faster.
Searching the full text of appeal decision letters in the app
Search inside every letter. By words or by meaning, filtered by authority, outcome, appeal type and procedure, with every locatable decision on the map and the Inspector named on each.
Start your free trial

More decisions in City of Westminster Council

The authority’s record since 2016 · every decision in 2026

  1. Dismissed28 October 20266012339
    1 Bear Street, London, WC2H 7DZ
  2. Allowed20 October 20266014974
    12 Dryden Street, London, WC2E 9NA
  3. Dismissed20 October 20266013735
    Gloucester Place, Opposite No. 16, London, W1U 8HA
  4. Allowed12 October 20266011165
    Avon House, 360-366 Oxford Street, London, W1C 1JN
  5. Dismissed12 October 20266010357
    Pitch 1696, Wardour Street, London, W1D 6BY

The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.