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The advertisement is integrated into the Communication Hub unit and comprises an LCD portrait screen that will be used to show illuminated content that is remotely changed via a secure ISDN line to the communication device

Authority: City of Westminster Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Storey P

Main issues, as the Inspector framed them

The effect of the proposed advertisement on visual amenity

What decided it

The proposed illuminated digital advertisement would harm visual amenity by introducing a conspicuous, visually dominant feature into a streetscape characterised by low levels of illumination and lacking active commercial frontages.

Plan policies cited: Policy 43(G) of the City of Westminster City Plan 2019-2040

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