Brightgate House, 1 Brightgate Way, Trafford Park, M32 0TB

for the installation of 2 no. internally illuminated digital advertisement boards

Authority: Trafford Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Vo K

Main issues, as the Inspector framed them

The effect of the proposed advertisement on amenity

What decided it

The considerable scale, large rectangular form, illumination and digital screens of the proposed advertisements would have a pronounced and dominating presence that would disrupt the pleasant, uninterrupted views along Barton Dock Road and harm the amenity of the area.

Plan policies cited: Policy JP-P1 of the Places for Everyone Joint Development Plan Document 2024

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