®Planning appeal decision
10 Piccadilly, LONDON, W1J 0DD
Display of 1:1 printed image of building and 3x externally illuminated advertising areas measuring 18m x 8m on Piccadilly, Piccadilly Circus 18.4m x 7.5m on Piccadilly Circus and 14.72m x 8m on Regent Street shroud for a temporary period of two years
- Authority
- City of Westminster Council
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Minor retail and services
- Inspector
- Cullen F
Main issues, as the Inspector framed them
- The effect of the proposal on the amenity of the area, having regard to the host listed building, the settings of nearby listed buildings and the character and appearance of the Regent Street Conservation Area
What decided it
The inset advertisement zone on the Piccadilly Circus elevation would appear excessively dominant and discordant on this elevation, overwhelming the trompe l'oeil depiction and causing harm to the amenity of the area having regard to the host listed building, nearby listed buildings' settings and the conservation area's character and appearance.
Framework references: 141
Plan policies cited: Policy 42, Policy 44, Policy 45, Policy 48G
The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.