Venture House (88-90 Regent Street & 27-29 Glasshouse Street), and 21 Glasshouse Street (84-86 Regent Street & 19-21 Glasshouse Street), London, W1B 5DF

display of two externally illuminated inset advertisement boards, each measuring 5.5m x 9.3m, to be integrated within the scaffold building wrap approved under application ref. 25/06861/ADV

Authority: City of Westminster Council
Appeal type: advert · Commercial advertisement
Procedure: Written
Development: advertisement
Postcode: W1B 5DF

Main issues, as the Inspector framed them

The effect of the proposed advertisements on the amenity of the area, having regard to the host listed building, the settings of nearby listed buildings and the character and appearance of the Regent Street Conservation Area

What decided it

The proposed advertisements, being temporary, proportionate in scale, and subject to appropriate conditions controlling illumination, would not harm amenity or the character and appearance of the Regent Street Conservation Area despite the heritage sensitivity of the host building and surrounding townscape.

Framework references: 141

Plan policies cited: Policy 42, Policy 44, Policy 45, Policy 48(G)

Read the decision letter on the Inspectorate’s site

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Draw a red line around your site and the appraisal follows.

Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.

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