52 Greek Street, London, W1D 3AW

Authority: City of Westminster Council
Appeal type: advert · Commercial advertisement
Procedure: Written
Development: advertisement
Postcode: W1D 3AW

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the amenity of the area

What decided it

The temporary nature of the display combined with the fallback position of a blank shroud having a broadly similar or more conspicuous effect meant that on balance the limited harm identified was outweighed by the benefits of the 1:1 image maintaining the appearance of the building during works.

The limited harm to the character and appearance of the Soho Conservation Area and visual amenity from the upper-floor advertisement inset was outweighed by the benefits of the 1:1 facsimile image maintaining the building's appearance during temporary works and the comparable or greater visual impact of the fallback blank shroud position.

Plan policies cited: Policy 42, Policy 44, Policy 48(G)

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