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Allowed27 October 20213264494

Bestway Cash And Carry, Gascoigne Wharf Alfreds Way, Barking, IG11 0AU

Planning appeal 3264494 at Bestway Cash And Carry, Gascoigne Wharf Alfreds Way, Barking, IG11 0AU (London Borough of Barking and Dagenham Council) was allowed on 27 October 2021 by Inspector Walmsley R, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on the visual amenity of the area and public safety, should the conditions be removed or varied.

Replacement of existing advertisement hoarding with 1 x 48 sheet hoarding incorporating digital LED display

Authority
London Borough of Barking and Dagenham Council
Appeal type
advert · Advertisement Appeal
Procedure
Written Representations
Development
advertisement · Minor retail and services
Inspector
Walmsley R
Postcode
IG11 0AX

Main issues, as the Inspector framed them

  • The effect of the proposed advertisement on the visual amenity of the area and public safety, should the conditions be removed or varied

What decided it

The 10-second image change frequency is sufficient to prevent driver distraction on a 50 mph road without harmful effect on public safety, justifying variation of condition 4.

What the Inspector cited

National Planning Policy Framework
Paragraph 136

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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The authority’s record since 2016 · every decision in 2021

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.