Bestway Cash And Carry, Gascoigne Wharf Alfreds Way, Barking, IG11 0AU

Authority: London Borough of Barking and Dagenham Council
Appeal type: advert · Advertisement Appeal
Procedure: Written Representations
Development: advertisement · Minor retail and services
Inspector: Walmsley R

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the visual amenity of the area and public safety, should the conditions be removed or varied

What decided it

The 10-second image change frequency is sufficient to prevent driver distraction on a 50 mph road without harmful effect on public safety, justifying variation of condition 4.

Framework references: 136

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