165-181 KENSINGTON HIGH STREET, LONDON, W8 6SH

a temporary decorative scaffold shroud screen advertisement comprising a 1:1 image of the building façade with an insert advertising and information area measuring 18m x 7m

Authority: Royal Borough of Kensington and Chelsea
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Long M

Main issues, as the Inspector framed them

the effect of the proposed advertisement on the visual amenity of the area

What decided it

The proposed advertisement insert would be an overwhelming addition to the streetscene due to its significant height and scale, dominating the visual amenity of the conservation area and conflicting with local plan policies.

The alleged benefits of screening scaffolding and economic benefits did not outweigh the significant harm to visual amenity identified from the insert's prominence, large scale and height.

Plan policies cited: Policy CL3, Policy CL11, Policy CR4

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