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Planning appeal decision

Dismissed9 September 20213274107

165-181 Kensington High Street, London, W8 6SH

Planning appeal 3274107 at 165-181 Kensington High Street, London, W8 6SH (Royal Borough of Kensington and Chelsea) was dismissed on 9 September 2021 by Inspector Long M, by written representations. The main issue, as the Inspector framed it: the effect of the proposed advertisement on the visual amenity of the area.

a temporary decorative scaffold shroud screen advertisement comprising a 1:1 image of the building façade with an insert advertising and information area measuring 18m x 7m

Authority
Royal Borough of Kensington and Chelsea
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Long M
Postcode
W8 6SH

Main issues, as the Inspector framed them

  • the effect of the proposed advertisement on the visual amenity of the area

What decided it

The proposed advertisement insert would be an overwhelming addition to the streetscene due to its significant height and scale, dominating the visual amenity of the conservation area and conflicting with local plan policies.

The alleged benefits of screening scaffolding and economic benefits did not outweigh the significant harm to visual amenity identified from the insert's prominence, large scale and height.

What the Inspector cited

Development plan policies
Policy CL3Policy CL11Policy CR4

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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More decisions in Royal Borough of Kensington and Chelsea

The authority’s record since 2016 · every decision in 2021

  1. Dismissed2 June 20263376699
    Kings Road, Outside No. 395, London, SW10 0LR
  2. Dismissed18 November 20253373604
    Advertising Right On Flank Wall of 318A Ladbroke Grove, London, W10 5NQ
  3. Dismissed12 November 20253364049
    Ground Floor, 246 Fulham Road, London, SW10 9NA
  4. Allowed16 April 20253357822
    80 Tavistock Rd, London, W11 1AN
  5. Dismissed23 December 20243352568
    100 Kensington High Street, London, W8 4SG

The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.