Key Shop News & Food, 1 Royal Parade, Church Street, Dagenham, RM10 9XB

Planning appeal 3274435 at Key Shop News & Food, 1 Royal Parade, Church Street, Dagenham, RM10 9XB (London Borough of Barking and Dagenham Council) was dismissed on 4 February 2022 by Inspector Thompson P, by written representations. The main issue, as the Inspector framed it: the effect of the proposed advertisement display on the amenity of the surrounding area.

Installation of an internally illuminated 48-sheet D-Poster display

Authority: London Borough of Barking and Dagenham Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Thompson P
Postcode: RM10 9XB

Main issues, as the Inspector framed them

the effect of the proposed advertisement display on the amenity of the surrounding area
the effect of the proposed advertisement display on public safety

What decided it

The proposed advertisement would be a prominent and distracting feature harmful to both the amenity of the surrounding area and public safety at the junction, and proposed conditions could not adequately mitigate these harms.

What the Inspector cited

Development plan policies: Policy CP3 Core StrategyPolicy BP7 Borough Wide Development Policies DPDPolicy BP8 Borough Wide Development Policies DPDPolicy BP11 Borough Wide Development Policies DPDPolicy D4 London Plan 2021Policy D8 London Plan 2021Policy DMD1 Draft Local PlanPolicy DMD7 Draft Local PlanPolicy D1 London Plan 2021Policy HC1 London Plan 2021Policy SP4 Draft Local Plan
National Planning Policy Framework: Paragraph 136

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The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.