Key Shop News & Food, 1 Royal Parade, Church Street, DAGENHAM, RM10 9XB

Installation of an internally illuminated 48-sheet D-Poster display

Authority: London Borough of Barking and Dagenham Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Thompson P

Main issues, as the Inspector framed them

the effect of the proposed advertisement display on the amenity of the surrounding area
the effect of the proposed advertisement display on public safety

What decided it

The proposed advertisement would be a prominent and distracting feature harmful to both the amenity of the surrounding area and public safety at the junction, and proposed conditions could not adequately mitigate these harms.

Framework references: 136

Plan policies cited: Policy CP3 Core Strategy, Policy BP7 Borough Wide Development Policies DPD, Policy BP8 Borough Wide Development Policies DPD, Policy BP11 Borough Wide Development Policies DPD, Policy D4 London Plan 2021, Policy D8 London Plan 2021, Policy DMD1 Draft Local Plan, Policy DMD7 Draft Local Plan, Policy D1 London Plan 2021, Policy HC1 London Plan 2021, Policy SP4 Draft Local Plan

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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