Carries Hall, Rush Green Road, Romford, RM7 0PJ

a 3m (H) x 6m (W) (48-sheet) internally illuminated digital advertisement display

Authority: London Borough of Havering
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Courtney T

Main issues, as the Inspector framed them

The effect of the advertisement on public safety, with particular regard to highway safety

What decided it

The accident data and analysis demonstrating a lower accident rate following introduction of the digital display, combined with conditions controlling illumination intensity and image change frequency, establish that the advertisement does not present an unacceptable highway safety hazard.

Plan policies cited: Policy DC65

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