23 New Road, Rainham, Essex, RM13 8DJ

Authority: London Borough of Havering
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Desai S

Main issues, as the Inspector framed them

the effect of the proposed advertisement on amenity
the effect of the proposed advertisement upon public safety

What decided it

The proposed advertisement's prominent siting and scale at a busy, cognitively demanding junction would create unacceptable harm to both amenity through visual intrusion and public safety through driver distraction, which cannot be adequately mitigated by conditions.

Plan policies cited: Policy SSA 12 Rainham West, Policy D8 London Plan 2021, Policy 26 Havering Local Plan 2016-2031, Policy T2 London Plan, Policy 23 Havering Local Plan 2016-2031, Policy D4 London Plan

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