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Planning appeal decision

Dismissed16 June 20253363489

23 New Road, Rainham, Essex, RM13 8DJ

Planning appeal 3363489 at 23 New Road, Rainham, Essex, RM13 8DJ (London Borough of Havering) was dismissed on 16 June 2025 by Inspector Desai S, by written representations. The main issue, as the Inspector framed it: the effect of the proposed advertisement on amenity.

Erection of a double sided freestanding D48 advertising display

Authority
London Borough of Havering
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Desai S
Postcode
RM13 8DJ

Main issues, as the Inspector framed them

  • the effect of the proposed advertisement on amenity
  • the effect of the proposed advertisement upon public safety

What decided it

The proposed advertisement's prominent siting and scale at a busy, cognitively demanding junction would create unacceptable harm to both amenity through visual intrusion and public safety through driver distraction, which cannot be adequately mitigated by conditions.

What the Inspector cited

Development plan policies
Policy SSA 12 Rainham WestPolicy D8 London Plan 2021Policy 26 Havering Local Plan 2016-2031Policy T2 London PlanPolicy 23 Havering Local Plan 2016-2031Policy D4 London Plan

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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More decisions in London Borough of Havering

The authority’s record since 2016 · every decision in 2025

  1. Dismissed28 May 20266007026
    164 Mawney Road, Romford, RM7 7BE
  2. Allowed12 December 20253371789
    BP, Arterial Road, Hornchurch, RM11 3UB
  3. Allowed7 July 20253364930
    The Liberty Centre, 11 Western Road, London, RM1 3RL
  4. Dismissed1 April 20253355249
    309 Hornchurch Roach, Hornchurch, RM12 4TQ
  5. Allowed28 March 20253357227
    172 Hornchurch Road, Hornchurch, RM11 1QL

The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.