BP, Arterial Road, Hornchurch, RM11 3UB

an illuminated digital display advertisement board (D48)

Authority: London Borough of Havering
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Morrison A

Main issues, as the Inspector framed them

The effect of the proposed advertisement upon amenity
The effect of the proposed advertisement upon public safety

What decided it

The proposal's integration into an established commercial streetscene with effective screening from residential properties and its positioning that would not create highway safety risks.

Plan policies cited: Policy 26, London Plan Policy D4, London Plan Policy D8, London Plan Policy T2

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