The Liberty Centre, 11 Western Road, London, RM1 3RL

for the proposed installation of one LED Digital Display

Authority: London Borough of Havering
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Hall C

Main issues, as the Inspector framed them

The effect of the proposal on public safety

What decided it

The proposed advertisement would not materially reduce drivers' attention or create conflict with other road users, as controlled by conditions limiting display frequency, visual effects, and illumination.

Plan policies cited: Policy 23 of the Havering Local Plan 2016-2031, Policy D8 of the London Plan, Policy T2 of the London Plan

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