309 Hornchurch Roach, Hornchurch, RM12 4TQ

the replacement of paper and paste display with a D6 digital display

Authority: London Borough of Havering
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Deane G

Main issues, as the Inspector framed them

The effect of the proposed advertisement on public safety, with particular regard to highway safety for users of Hornchurch Road (A125)

What decided it

The prominence of the new internally illuminated digital advertisement with changing imagery would materially distract road users at a point where full concentration on the road ahead is required to safely navigate the busy junction, thereby causing material harm to public safety.

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