Texaco Filling Station, 796 Ripple Road, BARKING, IG11 0TT

the replacement of existing poster display with an illuminated (3.165m x 6.207m) Digital Poster display

Authority: London Borough of Barking and Dagenham Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Courtney T

Main issues, as the Inspector framed them

The effect of the advertisement on public safety
The visual amenity of the area

What decided it

The elevated siting and illuminated, frequently changing nature of the advertisement at this busy junction point would distract drivers at a location requiring high concentration, thereby causing harm to public safety.

Plan policies cited: Policy BP7 of the Local Plan, Policy D8 of the London Plan (2021)

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