®Planning appeal decision
500 Kings Road, London, SW10 0LE
Planning appeal 3285961 at 500 Kings Road, London, SW10 0LE (Royal Borough of Kensington and Chelsea) was dismissed on 6 July 2022 by Inspector Wilson S, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on visual amenity, with particular regard to whether it would preserve or enhance the character or appearance of the Sloane Stanley Conservation Area.
‘A temporary open weave Upvc banner mounted upon a full working access scaffold for the duration of essential works to the host building. The proposal is to install a comprehensive decorative shroud screen around the scaffolding which will replace the normal builders screening methods of ad hoc sheeting and netting. The shroud would incorporate as its main feature a 1:1 image of the building façade which would extend around the perimeter of the site on both Kings Road & Slaidburn Street. A commercial advert will be shown from time to time centred and set within the 1:1 image as per the attached documentation’
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Wilson S
- Postcode
- SW10 0LE
Main issues, as the Inspector framed them
- The effect of the proposed advertisement on visual amenity, with particular regard to whether it would preserve or enhance the character or appearance of the Sloane Stanley Conservation Area
What decided it
The large commercial advertising insert on the Slaidburn Street elevation would harm the character and appearance of the conservation area by introducing an intrusive and overly dominant feature into a residential street, contrary to the requirement to preserve or enhance the conservation area.
What the Inspector cited
- Development plan policies
- Policy CR4Policy CL1Policy CL3
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
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With an account
What an account adds to this decision
More decisions in Royal Borough of Kensington and Chelsea
The authority’s record since 2016 · every decision in 2022
- Dismissed2 June 20263376699Kings Road, Outside No. 395, London, SW10 0LR
- Dismissed18 November 20253373604Advertising Right On Flank Wall of 318A Ladbroke Grove, London, W10 5NQ
- Dismissed12 November 20253364049Ground Floor, 246 Fulham Road, London, SW10 9NA
- Allowed16 April 2025335782280 Tavistock Rd, London, W11 1AN
- Dismissed23 December 20243352568100 Kensington High Street, London, W8 4SG
The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.