Thatched House, Ripple Road, Barking, IG11 9PG

for 2 x digital 48 sheet panels on a monopole replacing 1 x 48 sheet backlight panel

Authority: London Borough of Barking and Dagenham Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Lawrence E

Main issues, as the Inspector framed them

The effect of the proposal on public safety

What decided it

The proposed west-facing advertisement panel would have an unacceptable impact on public safety by distracting drivers in a busy highway network at the slip road and A13 flyover junction, contrary to policy requirements that advertisements should not compromise public safety.

Framework references: 136, 134

Plan policies cited: Policy D8 of The London Plan, Policy CP3 of the Barking & Dagenham Local Development Framework Core Strategy, Policy BP7 of the Barking & Dagenham Local Development Framework Borough Wide Development Plan Document, Policy DMD7 of the London Borough of Barking & Dagenham Draft Local Plan

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

What an account adds

Draw a red line around your site and the appraisal follows.

Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.

Then the development plan position, the housing land supply as an Inspector last accepted it, and every appeal decided around the site with its letter.

Every English appeal since 2016, with the letter behind it wherever the Inspectorate published one. Searched by meaning as well as by words, with the key case law counted live across the letters.

Casework that chases the deadlines. Applications, appeals and conditions with their statutory dates.

The judgement stays yours. The tool gathers the material and dates it.