Morgan House, 17 The Mall, Stratford, London, E15 1BX

Application to extend recently expired consent to display a banner advertisement to the NW elevation of Morgan House prior to the building's redevelopment (previous consents granted 18/02575/ADV 3 years & 17/02751/ADV 1 year)

Authority: London Borough of Newham
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Wilson S

Main issues, as the Inspector framed them

The effect of the proposed advertisement on visual amenity

What decided it

The temporary nature of the consent, limited to five years or upon commencement of redevelopment whichever is sooner, makes the visual harm acceptable as it would be mitigated by screening a poor quality building and would likely be removed when the extant redevelopment permission is implemented.

Plan policies cited: Policy D3 of The London Plan, Policy S1 of the London Borough of Newham Local Plan, Policy S2 of the London Borough of Newham Local Plan

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

What an account adds

Draw a red line around your site and the appraisal follows.

Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.

Then the development plan position, the housing land supply as an Inspector last accepted it, and every appeal decided around the site with its letter.

Every English appeal since 2016, with the letter behind it wherever the Inspectorate published one. Searched by meaning as well as by words, with the key case law counted live across the letters.

Casework that chases the deadlines. Applications, appeals and conditions with their statutory dates.

The judgement stays yours. The tool gathers the material and dates it.