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Allowed14 December 20223294713

Morgan House, 17 The Mall, Stratford, London, E15 1BX

Planning appeal 3294713 at Morgan House, 17 The Mall, Stratford, London, E15 1BX (London Borough of Newham) was allowed on 14 December 2022 by Inspector Wilson S, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on visual amenity.

Application to extend recently expired consent to display a banner advertisement to the NW elevation of Morgan House prior to the building's redevelopment (previous consents granted 18/02575/ADV 3 years & 17/02751/ADV 1 year)

Authority
London Borough of Newham
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Wilson S
Postcode
E15 1BX

Main issues, as the Inspector framed them

  • The effect of the proposed advertisement on visual amenity

What decided it

The temporary nature of the consent, limited to five years or upon commencement of redevelopment whichever is sooner, makes the visual harm acceptable as it would be mitigated by screening a poor quality building and would likely be removed when the extant redevelopment permission is implemented.

What the Inspector cited

Development plan policies
Policy D3 of The London PlanPolicy S1 of the London Borough of Newham Local PlanPolicy S2 of the London Borough of Newham Local Plan

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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More decisions in London Borough of Newham

The authority’s record since 2016 · every decision in 2022

  1. Allowed11 February 20263369934
    546a Romford Road, Manor Park, Newham , E13 0SJ
  2. Dismissed19 November 20253368008
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  3. Dismissed27 June 20253357935
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  4. Split Decision6 May 20253353123
    156 Barking Road, Canning Town, London, Newham, E16 1EN
  5. Allowed2 April 20253352054
    31 Broadway, Stratford, London, E15 4BQ

The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.