156 Barking Road, Canning Town, London, Newham, E16 1EN

display of 3 x illuminated fascia signs

Authority: London Borough of Newham
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Clark L

Main issues, as the Inspector framed them

The effects of the proposed advertisements on the character and appearance/visual amenity of the area
The effect on public safety

What decided it

The upper-floor sign's elevated and highly prominent position would be seen in isolation and contrast unfavourably with the predominant lower position of nearby commercial signage, causing unacceptable harm to visual amenity, whereas the ground-floor signs would be assimilated into the commercial backdrop and cause no such harm.

Plan policies cited: Policy D3, Policy D8, Policy SP1, Policy SP3, Policy SP8

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