31 Broadway, Stratford, London, E15 4BQ

the temporary display of 1x externally illuminated advertisement shroud

Authority: London Borough of Newham
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Mayes C

Main issues, as the Inspector framed them

The effect of the proposal on the visual amenity of the area having regard to whether it would preserve or enhance the character or appearance of the Stratford St John's Conservation Area and the setting of nearby listed buildings and non-designated heritage assets

What decided it

The temporary nature of the proposal combined with the depiction of the building's 1:1 image on the shroud would preserve the character and appearance of the Conservation Area and the setting of listed buildings, thereby preserving visual amenity.

Framework references: 212, 213, 214, 215

Plan policies cited: SP1, SP3, SP5, SP7, SP8, D3, D8, HC1

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