31 Broadway, Stratford, London, E15 4BQ

Planning appeal 3352054 at 31 Broadway, Stratford, London, E15 4BQ (London Borough of Newham) was allowed on 2 April 2025 by Inspector Mayes C, by written representations. The main issue, as the Inspector framed it: The effect of the proposal on the visual amenity of the area having regard to whether it would preserve or enhance the character or appearance of the Stratford St John's Conservation Area and the setting of nearby listed buildings and non-designated heritage assets.

the temporary display of 1x externally illuminated advertisement shroud

Authority: London Borough of Newham
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Mayes C
Postcode: E15 4BQ

Main issues, as the Inspector framed them

The effect of the proposal on the visual amenity of the area having regard to whether it would preserve or enhance the character or appearance of the Stratford St John's Conservation Area and the setting of nearby listed buildings and non-designated heritage assets

What decided it

The temporary nature of the proposal combined with the depiction of the building's 1:1 image on the shroud would preserve the character and appearance of the Conservation Area and the setting of listed buildings, thereby preserving visual amenity.

What the Inspector cited

Development plan policies: SP1SP3SP5SP7SP8D3D8HC1
National Planning Policy Framework: Paragraph 212Paragraph 213Paragraph 214Paragraph 215

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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The authority’s record since 2016 · every decision in 2025

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.