Advertising Right , 100 JENKINS LANE, BARKING, IG11 7ZL

the erection of new double-sided display with digital advertisements

Authority: London Borough of Newham
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Clifford E

Main issues, as the Inspector framed them

The effect of the proposed advertisement on public safety
The effect of the proposed advertisement on amenity

What decided it

The size and position of the proposed advertisement would unacceptably distract drivers at a particularly sensitive section of the A13 carriageway where maximum attention is required when joining or navigating slip roads, thereby failing the public safety assessment under the Control of Advertisements Regulations.

Plan policies cited: London Plan Policy D4, London Plan Policy D8, London Plan Policy G6, London Plan Policy T4, Newham Local Plan Policy SP3, Newham Local Plan Policy SP5, Newham Local Plan Policy SP8, Newham Local Plan Policy INF2, Newham Local Plan Policy INF6, Newham Local Plan Policy SC4

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

What an account adds

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Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.

Then the development plan position, the housing land supply as an Inspector last accepted it, and every appeal decided around the site with its letter.

Every English appeal since 2016, with the letter behind it wherever the Inspectorate published one. Searched by meaning as well as by words, with the key case law counted live across the letters.

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