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Dismissed19 November 20253368008

Advertising Right , 100 Jenkins Lane, Barking, IG11 7ZL

Planning appeal 3368008 at Advertising Right , 100 Jenkins Lane, Barking, IG11 7ZL (London Borough of Newham) was dismissed on 19 November 2025 by Inspector Clifford E, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on public safety.

the erection of new double-sided display with digital advertisements

Authority
London Borough of Newham
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Clifford E
Postcode
IG11 7ZL

Main issues, as the Inspector framed them

  • The effect of the proposed advertisement on public safety
  • The effect of the proposed advertisement on amenity

What decided it

The size and position of the proposed advertisement would unacceptably distract drivers at a particularly sensitive section of the A13 carriageway where maximum attention is required when joining or navigating slip roads, thereby failing the public safety assessment under the Control of Advertisements Regulations.

What the Inspector cited

Development plan policies
London Plan Policy D4London Plan Policy D8London Plan Policy G6London Plan Policy T4Newham Local Plan Policy SP3Newham Local Plan Policy SP5Newham Local Plan Policy SP8Newham Local Plan Policy INF2Newham Local Plan Policy INF6Newham Local Plan Policy SC4

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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More decisions in London Borough of Newham

The authority’s record since 2016 · every decision in 2025

  1. Allowed11 February 20263369934
    546a Romford Road, Manor Park, Newham , E13 0SJ
  2. Dismissed27 June 20253357935
    Slip Road Verge Off A406, , Adjacent to Beckton Roundabout, Towards A13, East Ham, London, IG11 7SD
  3. Split Decision6 May 20253353123
    156 Barking Road, Canning Town, London, Newham, E16 1EN
  4. Allowed2 April 20253352054
    31 Broadway, Stratford, London, E15 4BQ
  5. Dismissed25 September 20233323228
    Land Rear of 2 - 6 Ravenscroft Road, Hayday Road, London, E16 4AB

The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.