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Dismissed27 June 20253357935

Slip Road Verge Off A406, , Adjacent to Beckton Roundabout, Towards A13, East Ham, London, IG11 7SD

Planning appeal 3357935 at Slip Road Verge Off A406, , Adjacent to Beckton Roundabout, Towards A13, East Ham, London, IG11 7SD (London Borough of Newham) was dismissed on 27 June 2025 by Inspector Simms S, by written representations. The main issue, as the Inspector framed it: The effects of the proposed advertisement on the amenity of the area and public safety.

the installation of 1 no. free-standing, non-illuminated fascia advertisement board and non-reflective signage

Authority
London Borough of Newham
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Simms S
Postcode
IG11 7SD

Main issues, as the Inspector framed them

  • The effects of the proposed advertisement on the amenity of the area and public safety

What decided it

The advertisement's location on the inside of a curve with poor sighting would create significant potential to distract drivers executing a turn, thereby harming public safety.

What the Inspector cited

Development plan policies
Policy D4Policy D8Policy SP1Policy SP3Policy SP8

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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More decisions in London Borough of Newham

The authority’s record since 2016 · every decision in 2025

  1. Allowed11 February 20263369934
    546a Romford Road, Manor Park, Newham , E13 0SJ
  2. Dismissed19 November 20253368008
    Advertising Right , 100 Jenkins Lane, Barking, IG11 7ZL
  3. Split Decision6 May 20253353123
    156 Barking Road, Canning Town, London, Newham, E16 1EN
  4. Allowed2 April 20253352054
    31 Broadway, Stratford, London, E15 4BQ
  5. Dismissed25 September 20233323228
    Land Rear of 2 - 6 Ravenscroft Road, Hayday Road, London, E16 4AB

The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.