Slip Road Verge Off A406, , Adjacent to Beckton Roundabout, Towards A13, East Ham, London, IG11 7SD

the installation of 1 no. free-standing, non-illuminated fascia advertisement board and non-reflective signage

Authority: London Borough of Newham
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Simms S

Main issues, as the Inspector framed them

The effects of the proposed advertisement on the amenity of the area and public safety

What decided it

The advertisement's location on the inside of a curve with poor sighting would create significant potential to distract drivers executing a turn, thereby harming public safety.

Plan policies cited: Policy D4, Policy D8, Policy SP1, Policy SP3, Policy SP8

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