Planning appeal decision
Land Rear of 2 - 6 Ravenscroft Road, Hayday Road, London, E16 4AB
Planning appeal 3323228 at Land Rear of 2 - 6 Ravenscroft Road, Hayday Road, London, E16 4AB (London Borough of Newham) was dismissed on 25 September 2023 by Inspector Ellis D, by written representations. The main issue, as the Inspector framed it: the effect of the proposal on visual amenity.
display of a 48 sheet freestanding digital advert
- Authority
- London Borough of Newham
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Ellis D
Main issues, as the Inspector framed them
- the effect of the proposal on visual amenity
- the effect of the proposal on public safety
What decided it
The proposed digital advertisement would cause unacceptable harm to the visual amenity of the residential area by introducing an incongruous, large-scale illuminated feature that would detract from local character and appearance, contrary to the Town and Country Planning (Control of Advertisements) Regulations 2007.
What the Inspector cited
- Development plan policies
- London Plan Policy D3London Plan Policy D4London Plan Policy D8London Plan Policy D1Newham Local Plan Policy SP3Newham Local Plan Policy SP7Newham Local Plan Policy SP8Newham Local Plan Policy SP1
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
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With an account
What an account adds to this decision


More decisions in London Borough of Newham
The authority’s record since 2016 · every decision in 2023
- Allowed11 February 20263369934546a Romford Road, Manor Park, Newham , E13 0SJ
- Dismissed19 November 20253368008Advertising Right , 100 Jenkins Lane, Barking, IG11 7ZL
- Dismissed27 June 20253357935Slip Road Verge Off A406, , Adjacent to Beckton Roundabout, Towards A13, East Ham, London, IG11 7SD
- Split Decision6 May 20253353123156 Barking Road, Canning Town, London, Newham, E16 1EN
- Allowed2 April 2025335205431 Broadway, Stratford, London, E15 4BQ
The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.
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