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Planning appeal decision

Dismissed25 September 20233323228

Land Rear of 2 - 6 Ravenscroft Road, Hayday Road, London, E16 4AB

Planning appeal 3323228 at Land Rear of 2 - 6 Ravenscroft Road, Hayday Road, London, E16 4AB (London Borough of Newham) was dismissed on 25 September 2023 by Inspector Ellis D, by written representations. The main issue, as the Inspector framed it: the effect of the proposal on visual amenity.

display of a 48 sheet freestanding digital advert

Authority
London Borough of Newham
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Ellis D

Main issues, as the Inspector framed them

  • the effect of the proposal on visual amenity
  • the effect of the proposal on public safety

What decided it

The proposed digital advertisement would cause unacceptable harm to the visual amenity of the residential area by introducing an incongruous, large-scale illuminated feature that would detract from local character and appearance, contrary to the Town and Country Planning (Control of Advertisements) Regulations 2007.

What the Inspector cited

Development plan policies
London Plan Policy D3London Plan Policy D4London Plan Policy D8London Plan Policy D1Newham Local Plan Policy SP3Newham Local Plan Policy SP7Newham Local Plan Policy SP8Newham Local Plan Policy SP1

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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More decisions in London Borough of Newham

The authority’s record since 2016 · every decision in 2023

  1. Allowed11 February 20263369934
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  2. Dismissed19 November 20253368008
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  4. Split Decision6 May 20253353123
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  5. Allowed2 April 20253352054
    31 Broadway, Stratford, London, E15 4BQ

The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.