Land Rear of 2 - 6 Ravenscroft Road, Hayday Road, London, E16 4AB

display of a 48 sheet freestanding digital advert

Authority: London Borough of Newham
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Ellis D

Main issues, as the Inspector framed them

the effect of the proposal on visual amenity
the effect of the proposal on public safety

What decided it

The proposed digital advertisement would cause unacceptable harm to the visual amenity of the residential area by introducing an incongruous, large-scale illuminated feature that would detract from local character and appearance, contrary to the Town and Country Planning (Control of Advertisements) Regulations 2007.

Plan policies cited: London Plan Policy D3, London Plan Policy D4, London Plan Policy D8, London Plan Policy D1, Newham Local Plan Policy SP3, Newham Local Plan Policy SP7, Newham Local Plan Policy SP8, Newham Local Plan Policy SP1

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