®Planning appeal decision
29 River Road, Barking, IG11 0DA
Planning appeal 3294980 at 29 River Road, Barking, IG11 0DA (London Borough of Barking and Dagenham Council) was dismissed on 14 September 2022 by Inspector Lawrence E, by written representations. The main issue, as the Inspector framed it: The effect of the proposal on the visual amenity of the area, which is within the Thames Road Masterplan Area.
for the removal of existing advert and erection of a digital poster display. Height: 3 metres. Distance from ground to base of advertisement: 2 metres. Dimension: 3 x 6 x 0.061 metres. Materials: Lightweight digital LED panels. Max height of letters/symbols: 200cm. Text colour and background colour: multicoloured. Illumination method: Internally illuminated. Illumination level: 5000 cd/m2 illuminated. Display: static
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Lawrence E
- Postcode
- IG11 0DA
Main issues, as the Inspector framed them
- The effect of the proposal on the visual amenity of the area, which is within the Thames Road Masterplan Area
What decided it
The proposed internally illuminated digital poster display would be highly prominent at the junction, materially add to visual clutter, and unacceptably harm the visual amenity of the area contrary to development plan policies and paragraph 136 of the NPPF.
What the Inspector cited
- Development plan policies
- London Plan Policy D1London Plan Policy D4London Plan Policy D8Core Strategy Policy CP3DPD Policy BP7DPD Policy BP8DPD Policy BP11Draft Local Plan Policy SP2Draft Local Plan Policy DMD1Draft Local Plan Policy DMD7
- National Planning Policy Framework
- Paragraph 136
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
Town Planner Pro holds this letter. The Appeals plan opens it and every other letter we hold, all of them searchable, with the main issues and what decided each case picked out. We do not show letters on the free site because they carry people’s names and addresses.
With an account
What an account adds to this decision
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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.