®Planning appeal decision
29 River Road, BARKING, IG11 0DA
for the removal of existing advert and erection of a digital poster display. Height: 3 metres. Distance from ground to base of advertisement: 2 metres. Dimension: 3 x 6 x 0.061 metres. Materials: Lightweight digital LED panels. Max height of letters/symbols: 200cm. Text colour and background colour: multicoloured. Illumination method: Internally illuminated. Illumination level: 5000 cd/m2 illuminated. Display: static
- Authority
- London Borough of Barking and Dagenham Council
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Lawrence E
Main issues, as the Inspector framed them
- The effect of the proposal on the visual amenity of the area, which is within the Thames Road Masterplan Area
What decided it
The proposed internally illuminated digital poster display would be highly prominent at the junction, materially add to visual clutter, and unacceptably harm the visual amenity of the area contrary to development plan policies and paragraph 136 of the NPPF.
Framework references: 136
Plan policies cited: London Plan Policy D1, London Plan Policy D4, London Plan Policy D8, Core Strategy Policy CP3, DPD Policy BP7, DPD Policy BP8, DPD Policy BP11, Draft Local Plan Policy SP2, Draft Local Plan Policy DMD1, Draft Local Plan Policy DMD7
The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.