309 Hornchurch Road, HORNCHURCH, RM12 4TQ

an upgrade of existing advert to support digital poster

Authority: London Borough of Havering
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Callister V

Main issues, as the Inspector framed them

Public safety as it relates to road users

What decided it

The potential for the illuminated digital billboard with advertisements changing every 10 seconds to distract road users at a busy light-controlled junction, creating a risk to highway safety that would outweigh any other considerations.

Framework references: 111, 136

Plan policies cited: Policy 23 of the Havering Local Plan (2021), Paragraph T4 of the London Plan (2021)

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The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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