LAND ADJ TO FORMER PACKAGED ICE COMPANY WAREHOUSES, AMOUNDERNESS WAY, FLEETWOOD, LANCS, FY7 6NN

display of two freestanding 48-sheet sized digital LED advertising units

Authority: Wyre Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Jones R

Main issues, as the Inspector framed them

The effect of the proposed advertisements on amenity

What decided it

The proposed advertisements would have a significantly adverse effect on the visual amenity of Amounderness Way due to their large size, elevated height, prominent siting, and incongruity with the character of the area and existing signage.

Plan policies cited: Policy CDMP3, Policy EP14

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- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
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