Wynsors, Dock Street, FLEETWOOD, FY7 6JW

the installation of 2 x 48 sheet freestanding digital advertising display units in ‘double sided’ format and mounted on a two-legged support structure, with each of the 48 sheet digital display screens measuring 6.4m in width x 3.4m in height and comprising a pressed metal frame and sealed LED screen

Authority: Wyre Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Hartley D

Main issues, as the Inspector framed them

The effect of the proposal on the amenity of the area

What decided it

The significant harm to amenity caused by the size, height, illumination and prominence of the advertisement in the context of the distinctive character of Dock Street, where structures are lower and advertisements are modest and unilluminated.

Framework references: 126

Plan policies cited: CDMP3, EP14

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