Land adjacent to 87 Poulton Road, Fleetwood, FY7 6TQ

installation of a digital advertising screen (D-Poster)

Authority: Wyre Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Manchester S

Main issues, as the Inspector framed them

The effect of the proposed advertisement on amenity

What decided it

The proposed advertisement would be a dominant, visually obtrusive and discordant feature that would harm amenity through its size, height, prominent siting and poor relationship to the traditional residential townscape.

Plan policies cited: CDMP3, EP14

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