162 LIVERPOOL ROAD (GABLE END), MAGHULL, SEFTON, LIVERPOOL, L31 2HH

the erection and display of a wall-mounted 48 sheet sized digital LED advertising unit

Authority: Sefton Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Manchester S

Main issues, as the Inspector framed them

The effect of the proposed advertisement on amenity

What decided it

The proposed advertisement would harm amenity by appearing as an incongruous and dominant feature that would not integrate into the traditional surrounding context and would be particularly visually obtrusive when illuminated at night.

Plan policies cited: Policy EQ11

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