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Planning appeal decision

Dismissed1 February 20233306467

162 Liverpool Road (Gable End), Maghull, Sefton, Liverpool, L31 2HH

Planning appeal 3306467 at 162 Liverpool Road (Gable End), Maghull, Sefton, Liverpool, L31 2HH (Sefton Metropolitan Borough Council) was dismissed on 1 February 2023 by Inspector Manchester S, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on amenity.

the erection and display of a wall-mounted 48 sheet sized digital LED advertising unit

Authority
Sefton Metropolitan Borough Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Manchester S
Postcode
L31 2HH

Main issues, as the Inspector framed them

  • The effect of the proposed advertisement on amenity

What decided it

The proposed advertisement would harm amenity by appearing as an incongruous and dominant feature that would not integrate into the traditional surrounding context and would be particularly visually obtrusive when illuminated at night.

What the Inspector cited

Development plan policies
Policy EQ11

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.