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Planning appeal decision

Dismissed28 June 20233311265

Land Adjacent to 254 Portobello Road, London, W11 1LL

Planning appeal 3311265 at Land Adjacent to 254 Portobello Road, London, W11 1LL (Royal Borough of Kensington and Chelsea) was dismissed on 28 June 2023 by Inspector Sutton A, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on the visual amenity of the area.

One Freestanding LED Digital Advertisement Display

Authority
Royal Borough of Kensington and Chelsea
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Sutton A
Postcode
W11 1LL

Main issues, as the Inspector framed them

  • The effect of the proposed advertisement on the visual amenity of the area

What decided it

The proposed advertisement would have a harmful effect on the visual amenity of the area by introducing large-scale, corporate-style digital advertising that conflicts with the small-scale, independent commercial character that defines Portobello Road.

What the Inspector cited

Development plan policies
Policy CR4Policy CL1Policy CL2Policy CL11

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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More decisions in Royal Borough of Kensington and Chelsea

The authority’s record since 2016 · every decision in 2023

  1. Dismissed2 June 20263376699
    Kings Road, Outside No. 395, London, SW10 0LR
  2. Dismissed18 November 20253373604
    Advertising Right On Flank Wall of 318A Ladbroke Grove, London, W10 5NQ
  3. Dismissed12 November 20253364049
    Ground Floor, 246 Fulham Road, London, SW10 9NA
  4. Allowed16 April 20253357822
    80 Tavistock Rd, London, W11 1AN
  5. Dismissed23 December 20243352568
    100 Kensington High Street, London, W8 4SG

The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.