274 Portobello Road, KENSINGTON, London, W10 5TE

a mural advertisement measuring 8.3 metres x 5.5 metres (non-illuminated)

Authority: Royal Borough of Kensington and Chelsea
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Sutton A

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the visual amenity of the area

What decided it

The proposed mural advertisement, by virtue of its non-illuminated, low-tech style and positioning on an obliquely-angled flank wall, would contribute positively to the vibrant commercial character of the area without harmfully affecting visual amenity.

Plan policies cited: Policy CL1, Policy CL2, Policy CR4, Policy CL11

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