14 York Hill, Loughton, Essex, IG10 1RL

change of outdoor signage to a 65inch digital screen showcasing monthly offers, treatments available in clinic and opening times

Authority: Epping Forest District Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Nilsson A

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the amenity of the area having particular regard to the character and appearance of the York Hill Conservation Area

What decided it

The proposed digital screen would be visually striking and out of character with the conservation area, appearing incongruous and harmful to the character and appearance of the York Hill Conservation Area, particularly in close proximity to Kings Green.

Plan policies cited: Policy DM7, Policy DM13

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