Occhio Lighting Uk Ltd, 91-97 Fulham Road, LONDON, SW3 6RH

display of front-lit internally illuminated fascia signage including an internal video wall

Authority: Royal Borough of Kensington and Chelsea
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Dickson R

Main issues, as the Inspector framed them

The effect of the proposal on the visual amenity of the area

What decided it

The modern design of the existing shop frontage and the recessive appearance of the advertisement due to window glare mean it would not result in unacceptable harm to the visual amenity of the area.

Plan policies cited: Policy CL1, Policy CL2, Policy CR4

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