315 BROMPTON RD, LONDON, SW3 2DY

described on the application form as an “advertising banner measuring 4 x 6.5 metres surrounded by vertical gardens made of sustainable plants

Authority: Royal Borough of Kensington and Chelsea
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Poole S

Main issues, as the Inspector framed them

The effect of the proposal on the amenity of the locality and on the setting of the grade II listed Michelin House

What decided it

The proposal would be an overly prominent and incongruous addition to the street scene that would have an unacceptable effect on the area's visual amenity and the setting of the grade II listed Michelin House.

Plan policies cited: Policy CL4, Policy CL11, Policy CR4

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The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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What an account adds

Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
Then the development plan position, the housing land supply as an Inspector last accepted it, and every appeal decided around the site with its letter.
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