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Dismissed13 December 20233330095

315 Brompton Rd, London, SW3 2DY

Planning appeal 3330095 at 315 Brompton Rd, London, SW3 2DY (Royal Borough of Kensington and Chelsea) was dismissed on 13 December 2023 by Inspector Poole S, by written representations. The main issue, as the Inspector framed it: The effect of the proposal on the amenity of the locality and on the setting of the grade II listed Michelin House.

described on the application form as an “advertising banner measuring 4 x 6.5 metres surrounded by vertical gardens made of sustainable plants

Authority
Royal Borough of Kensington and Chelsea
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Poole S
Postcode
SW3 2DY

Main issues, as the Inspector framed them

  • The effect of the proposal on the amenity of the locality and on the setting of the grade II listed Michelin House

What decided it

The proposal would be an overly prominent and incongruous addition to the street scene that would have an unacceptable effect on the area's visual amenity and the setting of the grade II listed Michelin House.

What the Inspector cited

Development plan policies
Policy CL4Policy CL11Policy CR4

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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More decisions in Royal Borough of Kensington and Chelsea

The authority’s record since 2016 · every decision in 2023

  1. Dismissed2 June 20263376699
    Kings Road, Outside No. 395, London, SW10 0LR
  2. Dismissed18 November 20253373604
    Advertising Right On Flank Wall of 318A Ladbroke Grove, London, W10 5NQ
  3. Dismissed12 November 20253364049
    Ground Floor, 246 Fulham Road, London, SW10 9NA
  4. Allowed16 April 20253357822
    80 Tavistock Rd, London, W11 1AN
  5. Dismissed23 December 20243352568
    100 Kensington High Street, London, W8 4SG

The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.