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Dismissed4 March 20253350040

Verge Prior to White Hart Roundabout , Church Road , Ealing , UB5 5AX

Planning appeal 3350040 at Verge Prior to White Hart Roundabout , Church Road , Ealing , UB5 5AX (London Borough of Ealing) was dismissed on 4 March 2025 by Inspector Williams K, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on visual amenity.

a free-standing, non-illuminated fascia advertisement

Authority
London Borough of Ealing
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Williams K
Postcode
UB5 5AX

Main issues, as the Inspector framed them

  • The effect of the proposed advertisement on visual amenity

What decided it

The proposed advertisement would be conspicuous and incongruously out of character in a verdant, low-key area with generous grass verges and landscaped backdrop, thereby causing detrimental harm to visual amenity.

What the Inspector cited

Development plan policies
Policy 7.4Policy 2.18Policy G4Policy D4Policy DAA

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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More decisions in London Borough of Ealing

The authority’s record since 2016 · every decision in 2025

  1. Dismissed27 October 20266012839
    Station Parade, Advertising Right Adj 1 Uxbridge Road, Ealing, W5 3LD
  2. Dismissed5 May 20266004539
    Pavement Outside Nos. 40-42, The Broadway, Greenford, Middlesex, UB6 9PT
  3. Dismissed5 May 20266004538
    Pavement Outside Nos. 40-42, The Broadway, Greenford, Middlesex, UB6 9PT
  4. Allowed24 February 20263376169
    750-758 Greenford Road, Greenford, UB6 8QQ
  5. Dismissed29 January 20263374543
    19-21 High Street, Acton, London, W3 6NG

The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.