Verge prior to White Hart Roundabout , Church Road , Ealing , UB5 5AX

a free-standing, non-illuminated fascia advertisement

Authority: London Borough of Ealing
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Williams K

Main issues, as the Inspector framed them

The effect of the proposed advertisement on visual amenity

What decided it

The proposed advertisement would be conspicuous and incongruously out of character in a verdant, low-key area with generous grass verges and landscaped backdrop, thereby causing detrimental harm to visual amenity.

Plan policies cited: Policy 7.4, Policy 2.18, Policy G4, Policy D4, Policy DAA

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