Arien Refrigeration Services, John Street, Rochdale, OL16 2HP

Erection of D-Poster Advertisement

Authority: Rochdale Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Storey P

Main issues, as the Inspector framed them

whether the proposed advertisement would be acceptable in terms of visual amenity, including whether it would preserve or enhance the character or appearance of the Conservation Area
whether the proposed advertisement would be acceptable in terms of public safety, with specific regard to the safety of pedestrians and users of the highway

What decided it

The combination of the neutral effect on the Conservation Area and the absence of material harm to highway safety, supported by the technical specifications and operational controls of the advertisement, allowed the appeal.

Framework references: 141

Plan policies cited: Policy JP-P1, Policy P3, Policy DM1, Policy JP-C8, Policy T2

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